Biggest Televised Women’s Pool Event Ever! ESPN STAR Sports to Air Women’s World 10-Ball Championship

Biggest Televised Women’s Pool Event Ever! ESPN STAR Sports to Air Women’s World 10-Ball Championship

By Sally Lee

Singapore- Dragon Promotions is pleased to announce its media partnership with ESPN Star Sports for the first Women’s World 10-Ball Championship. The Women’s World 10-Ball Championship will be broadcasted to more countries and viewers than any other women’s event in the history of billiards. The event will garner 20 hours of live coverage on ESPN STAR Sports’ ESPN channel as well as an additional 20 hours of taped matches. The event takes place in Manila, Philippines at the SM Mall North Edsa June 2-6,2009.  48 top women pros from around the world will enter the event produced by Dragon Promotions.  The historic event is supported by, ABS-CBN, SM Mall North Edsa, Bugsy Promotions and recognized by the BMPAP and BSCP.

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“ESPN Star Sports is pleased to be broadcasting the Women’s World 10-Ball Championship. This is a historic event and we are looking forward to giving one of the best billiards events excellent coverage across Asia. We are pleased to be working with Dragon Promotions for this world class event” said a spokesperson.

ESPN STAR Sports has an audience reach of over 310 million viewers and is broadcast to 24 countries including the Philippines, Taiwan, China, India, Thailand, Malaysia, Singapore, Hong Kong and Indonesia.

With the combination of coverage from ESPN Star Sports and Filipino network giant ABS-CBN, the Women’s World 10-Ball Championship will be seen in 40 countries worldwide. Over 40 hours of match coverage is scheduled. No women’s billiards event in history has ever had so much televised airtime, especially live.

“The collaboration with ESPN Star Sports, ABS-CBN, and Dragon Promotions is really making this Women’s World 10-Ball Championship unique in that the media attention is massive”, says Cindy Lee, CEO of Dragon Promotions. “The TV network coverage is extraordinary, but also combined with the newspapers, radio, magazines, etc. The players who do well in this event are going to become very famous.”

The historic event is considered to be the biggest women’s sporting event of the year for the Philippines, and one of the biggest in Asia as it draws massive media attention with 40 hours of match coverage including 20 hours live on ESPN and equally in its local partner ABS-CBN, the leading TV channel of the Philippines. 48 women from around the globe will attend the event vying for $20,000 (1M) 1st place prize out of the $75,000 (3.75M) purse available. SM Mall North Edsa, Crowne Plaza Galleria Manila and are some of the primary sponsors of the event.
“Billiards, the sport of the Philippines. The sport of the people.”  For more info email

About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia’s definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to viewers via its encrypted pay and free-to-air services.

ESPN STAR Sports showcases an unparalleled variety of premier live sports from around the globe 24 hours a day to a cumulative reach of more than 310 million viewers in Asia. ESPN STAR Sports has 17 networks covering 24 countries, each localised to deliver differentiated world-class premier sports programming to Asian viewers. This includes ESPN SEA, ESPN China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN SEA 2, ESPN Taiwan, MBC-ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India, STAR Sports Malaysia, STAR Sports SEA, STAR Sports SEA 2, STAR Sports Taiwan, and STAR Cricket.

On the ground, the ESPN STAR Sports Event Management manages and promotes premier sporting events around Asia. ESPN STAR Sports aims to reach consumers at any time, any place and through all new media platforms, both internet and mobile. The multi-lingual, online platforms,, and and interact with millions of users providing them with in-depth sports news, results and competitions. Developed for the sports fan that is constantly on the move, mobileESPN and STAR Sports Mobile delivers differentiated mobile content targeted at its various audiences. mobileESPN enables the serious sports fan to follow their favourite sports more closely than ever before with a combination of specially produced video news clips, in-depth news coverage and analysis. STAR Sports Mobile aims to provide interactive and entertaining opportunities to engage with sports, delivering exclusive video excerpts from leading football clubs Arsenal and Liverpool as well as highlights from STAR Sports original programmes covering opinions, instructional tips and the latest online game reviews.

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